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Simply Sweets by Jen There’s a certain reverence to walking into Simply Sweets by Jen. The bright little bakery sits on Columbia Street in Vancouver, Washington, but the moment you push through its door you could just as easily be stepping into a loved one’s kitchen. Warm vanilla and buttercream fill the air. Customers lean on glass display cases, catching up with staff they’ve known for years. This is where Jen, a baker who never meant to become one, quietly turns simple ing